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Panasonic Proudly Unveils New Additions to its LUMIX Family

Panasonic proudly introduces new additions to its popular LUMIX family, making way for unlimited fun in capturing precious moments in life.

Starring in the High Zoom series are the definitive travel companion, the LUMIX DMC-TZ30 and the brand new power-packed slim beauties, the LUMIX DMC-SZ7 and the LUMIX DMC-SZ1; while starring in the Tough and Active series is the perfect outdoor companion, the LUMIX DMC-FT4.

Four other cameras in the Stylish Casual series complete the offering to leave consumers spoilt for choice.

These all-round solid performers incorporate the most advanced technologies and features, including:

  • Powerful optical zoom LEICA DC lens with ultra wide angle, ultra-thin aspherical lens system and Nano Surface Coating technology
  • Mewly-developed high sensitivity MOS Sensor to overcome low light and noise and
  • HDR which presents a single composite picture from three consecutively-shot images without whiteout or blackout

Set to unleash creative freedom in photo-taking or video-recording, these innovative gems also integrate a variety of special functions such as Panorama Shot to expand shooting opportunities with 4-swivel options, as well as Creative Retouch and Auto Retouch to make great pictures stunning.

The new Spring line-up also includes LUMIX camera models DMC-TZ25 in the High Zoom series; DMC-FT20 in the Tough and Active series, the DMC-FX80, DMC-FH8, DMC-FH6 and DMC-S2 in the Stylish Casual series.

LUMIX DMC-TZ30 – The Definitive Travel Companion

Panasonic Lumix TZ30 Digital CameraThe latest addition to the widely-applauded TZ series – well-loved by travelers worldwide for its wide-angle versatile lens and photo and video recording capability in a compact body.

The LUMIX DMC-TZ30 now comes with a powerful 20x optical zoom and an upgraded built-in Global Positioning System (GPS) to up user experience up many notches.

24mm Ultra Wide-Angle 20x Optical Zoom LEICA DC Lens

Equipped with the newly-developed high quality LEICA DC VARIO-ELMAR lens, the TZ30 boasts a powerful optical 20x – up from the 16x zoom of its predecessor – while retaining a compact body.

The Intelligent Zoom function takes the power of this 20x zoom to 40x equivalent while the Intelligent Resolution technology ensures high image quality even when using digital zoom.

Combined with the 24mm ultra wide-angle, the camera captures significantly wider shooting situations.

Enhanced Built-In GPS Function with World Map Information

Travelers have prized the TZ series for its travel-friendly built-in GPS functions.

With the new TZ30, they can enhance their experience by simply copying the map data of their destination city to an SDXC/SDHC/SD memory card from a bundled map DVD containing the detailed maps of about 90 countries on a scale of 1/25,000.

In this way, they can geo-tag their images as they travel, and have fun tracing their footprints by scrolling the map after their trips, as the camera can automatically sort out the images for their viewing pleasure.

Besides recording latitude and longitude in the EXIF data, the TZ30’s GPS function can even show the name of the region, country, state, province, township, city, town, village and landmark. In all, this amazing GPS feature covers about 203 countries or regions and more than 1,000,000 landmarks covering 82 countries or regions.

With the PHOTOfunSTUDIO 8.1 Premium Edition, the user can also search images by the names of the location, pinpoint the locations on online maps and have fun sharing them with family and friends via social networking services.

LUMIX DMC-SZ7 and SZ1 – Powerful Slim and Compact Beauty

Panasonic Lumix SZ7 CameraThe new SZ series is an epitome of slim, compact power – making it the ultimate daily companion for the trendy modernista who wants the best shots for every photo-worthy moment in life whenever, wherever.

With a 14.1-megapixel MOS sensor and full-HD video recording incorporated within the DMC-SZ7 and a 16.1-megapixel CCD sensor and HD video recording within the DMC-SZ1, users have in their hands petite but mighty devices that produce images of stellar quality.

25mm Ultra Wide-Angle LEICA DC Lens with 10x Powerful Optical Zoom with New Mechanical Structure and Optical System

The power of this compact camera is fully expressed with a new high-quality LEICA DC VARIO-ELMAR lens system with a 25mm ultra wide-angle and a powerful 10x optical zoom to offer a highly versatile zoom range.

The mind-boggling compactness of this camera – comprising nine elements in seven groups including four aspherical lenses with six aspherical surfaces – is achieved with the adoption of ultra-thin lenses in its new optical system.

Adhering to LEICA’s stringent standards, the SZ7/1 delivers exceptional optical performance with stunning clarity, minimum distortion and flare.

With the iA Zoom, or Intelligent Zoom, the SZ7/1 is capable of extensive zoom, and leverage on the Intelligent Resolution technology to draw the subject 2x closer than the original optical zoom while maintaining image quality.

In other words, the 10x optical zoom is actually equivalent to 20x in the SZ7/1.

Full-HD Video Recording

With the DMC-SZ7, anyone can capture scenes of their lives effortlessly and stylishly. Despite its compact profile, it can record full-HD at 1,920 x 1,080 50i (PAL) videos in AVCHD (MPEG-4/H.264) format that is compatible with AV equipment in HDTVs or Blu-ray disc players.

For those who desire higher PC compatibility, they can go for the MP4 at 25p (PAL) instead.

Its powerful 10x optical zoom is also usable for video recording. With its one-touch button to switch from photo to video recording mode, one can decide at the very last minute if to record special moments in photos or videos, and end up with high quality outputs either way.

The combination of its Dolby® Digital Stereo Creator and the stereo microphone accompanied by a noise reduction system and Wind Cut function add high-quality, highly realistic, minimum background noise stereo sounds to the motion images.

Viewing is easy with this camera with the Panasonic VIERA TV, the DIGA Blu-ray Disc Player or by using mini HDMI cable. In addition, with the SZ7, the user can also view, edit and upload videos to YouTube with the PHOTOfunSTUDIO 8.0 AE Edition.

LUMIX DMC-FT4 – Designed for the Outdoor Enthusiast

Panasonic Lumix FT4 Waterproof CameraAny adventure-seeking individual will revel in the astounding toughness of the LUMIX DMC-FT4 – uniquely geared for intensive outdoor usage.

This all-weather survivor is as powerful as it is tough, producing high quality images for high-energy pursuits.

All-Season Field Player that Withstands All Harsh Conditions

The DMC-FT4 is fully protected against water immersion, dust and sand, as it is strengthened with inner rubber padding and reinforced glass.

It is dust-proof and water-proof up to a depth of 12 metres with minimal apertural area to tighten sealing to withstand pressure, with both proofing equivalent “IPX8” and “IP6X” standards.

With shock-resistant material on the exterior and folded optics and supplementary dampener to protect its lens unit, the FT4 is dust-proof up to a height of 2 metres in accordance with the “MIL-STD 810F Method516.5-Shock” test standard.

On top of all these, the FT4 is also freeze-proof, meaning its lens unit’s components can endure temperature as low as -10 degree Celsius.

Advanced GPS and Outdoor Measurement Functions

Making the FT4 an even more essential outdoor companion for globetrotters is its upgraded GPS function, that holds data of more than 203 countries or regions, 1,000,000 landmarks in 82 countries or regions, and automatic image-sorting and clock-setting.

In addition, the FT4 also fits the needs of any active sports enthusiast with its compass, altimeter and barometer to take one from fishing and camping to snorkeling and dividing to mountain climbing and snowboarding.

LUMIX DMC-FX80, LUMIX FH Series and LUMIX S Series

Panasonic Lumix FX80 Stylish CameraStylishly Smart, Sensibly Simple Designed for casual users but yet solid performers in every sense, the LUMIX DMC-FX80, LUMIX DMC-FH8, LUMIX DMC-FH6, and LUMIX DMC-S2 make the perfect choices for taking stunning photos and videos with ultimate ease.

Super Bright F2.5 LEICA DC Vario Summarit lens with 24 mm Ultra Wide Angle 5x Optical Zoom.

The DMC-FX80, DMC-FH8 and DMC-FH6 are all slim as they all carry a compact lens unit fitted with a cutting edge LEICA DC VARIO-SUMMARIT lens with F2.5 brightness.

Together with a 24mm ultra wide angle lens with 5x optical zoom, the lens exceeds expectations not only in shooting dynamic landscapes but also in capturing moving subjects in low-lit situations such as indoors or at night with its outstanding brightness.

With the iA Zoom, or Intelligent Zoom function, the 5x optical zoom increases its power to 10x equivalent and produces images of minimum deterioration owing to the Intelligent Resolution technology.

HD and Full-HD Recording & Instant Image Sharing

The DMC-FH8, DMC-FH6, and DMC-S2 are capable of recording dynamic HD video in 1280 x 720 p at a smooth 25p (PAL) in MP4 (FH8) or Motion JPEG (FH6).

After recording the videos, one can either enjoy high quality image playback perfectly fitting a wide-screen HDTV for full-screen viewing with HD photos taken in 16:9 aspects, or upload directly to YouTube.

The DMC-FX80 takes recording to another level with full-HD recording at 1920 x 1080 50i (PAL) videos in AVCHD (MPEG-4/H.264) format that is highly compatible with AV equipment like HDTVs or Blu-ray disc for playback, by using a SDXC/SDHC/SD memory card or via a mini HDMI cable.

Single-Touch Function to Enhance Images

Expect a lot of fun with the DMC-S2, as the camera is enhanced with the Auto Retouch feature for adjusting the contrast and brightness of photos to give different impressions, at the pressing of just a single button.

Pricing and Availability

The Panasonic LUMIX Spring Launch cameras are available at all Panasonic authorized dealers from April 2012 onwards.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2010.

The company’s shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company’s website at

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