If you like photography, you know the red dot badge of a Leica camera commands a huge price tag even for the ‘regular’ models.
When a limited edition pops up, such as a special color, the price jumps higher. But if you pair Leica with a premium, high-end fashion brand like Hermes, then the exclusivity just skyrockets.
Watch this video and be astonished at how it is made and appreciate old-school craftsmanship blended with modern technology.
This limited edition is a celebration of the friendship and collaboration between Jean-Louis Dumas, the former president of Hermès, who died in May 2010, and Leica Camera AG.
And yes, it costs $50,000, in case you have some dough stashed aside.
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