Legendary Hasselblad Goes Lunar, Mirrorless In Pipeline
We all know the name, it is the Leica of the medium format world and renowned to be the tool of choice for almost all fashion and portrait photographers since it was launched.
If you think Hasselblad’s dead because film is on its final legs, then you’ve been hiding under a rock for quite some time as Hasselblad has been churning out digital medium format cameras for a while and they are doing just fine.
Mirrorless? On a Medium Format?
Yes, you read that right, the Hasselblad Lunar will be the brand’s attempt to go “broad” and offer a more consumer-oriented, rather than professional, product to expand its product line.
The Lunar is scheduled to be released next year (2013) with a price tag of US$2999 for the body.
Now remember that Hasselblad’s H3D camera costs $23-grand. This is close to a tenth of it with a huge sensor. To put things into perspective, a 35mm sensor Leica M9 costs $7,000 already, and it’s nowhere near the image quality a medium format camera can produce.
The Nikon D4 and the Canon 1DX are both in the $6,000 range as well, so this is an incredible price when you need the resolution and qualities of a medium format camera.
Will this make you switch formats and ditch the 35mm? What are your thoughts?
Editor’s Note: Turns out this is nothing more than a rebranded Sony NEX-7 and not a new sensor camera, which makes it a ridiculous attempt by the reputable brand. This is even worse than rebranding Panasonic products as Leica items. Oh well. :(